TOWN OF HEMPSTEAD IDA
350 Front Street
Hempstead, New York 11550-4037

Advertising & Marketing Committee Minutes
November 14, 2008

Members Present:  Chairman Paul Conte, Fred Parola, Lorraine Rhoads, Gene Turner, Steve Ehrlich from Blooth Creative Group

Members Absent:  Ted Sasso, Cheryl Petri

Chairman Paul Conte called the meeting to order at 2:15 p.m.

Steve Ehrlich presented three new radio spots for consideration.  His suggestion was to front load the benefits to doing a deal with the IDA, especially the tax incentives.  The members suggested combining language from two of the samples.  Steve will implement the changes and present the new spot at the next meeting.  The spots will run Sept., Oct., Nov., March, April and May of 2009. We will continue to air on WKJY and Bloomberg.
Steve will provide the airtime costs.

The members discussed a new TV spot for 2009 on Cablevision, News 12.  It was determined that it would be too expensive to advertise on Fox News.  Steve will come up with a new “tag line”.

The present brochure was reviewed and it was determined that it is still timely and should not be changed at this time. We will continue to advertise in Crains

The Internet was discussed.  Steve would like to see the IDA added to the Google “search”.  He said we should run smaller print ads and steer the reader to checking out the IDA website.    

It was agreed by the members that the next Advertising Meeting will be held on December 2, 2008 at 10:30 p.m.

The motion to adjourn was made by Paul Conte at 3:00 pm and seconded by Gene Turner.  All in favor, the meeting was adjourned.

_______________________                                                                                   Lorraine Rhoads
                                                                                   Agency Administrator