TOWN OF HEMPSTEAD I.D.A. 
ADVERTISING AND MARKETING COMMITTEE MEETING
MINUTES
JANUARY 27, 2010, 10:30 A.M.
IDA OFFICE, 350 FRONT STREET, HEMPSTEAD

Agenda:  Discussion and Approval of Radio Spots for 2010, Discussion and Approval of LDC Information Packets for 2010.

Those in attendance: 	Paul Conte, Chairman
			Frederick E. Parola, Executive Director/CEO
			Arlyn Eames, Deputy Agency Administrator
			Gene Turner, Consultant

Not in attendance:	Ted Sasso, Committee Member
			Danny Grodotzke, Committee Member

Also present:		Steve Ehrlich, Bluetooth Creative
			Michael Lodato, LDC Corporate Director

The meeting was called to order at 10:30 a.m.

IDA/LDC Radio Spots for 2010:  After discussion with Steve Ehrlich of Bluetooth Creative, the Committee agreed to place 30 spots of radio advertising per week, for a total of twelve weeks. The radio spots would cover both the IDA and LDC, and would be mainly broadcast on Bloomberg radio, with some small spots WHLI, & KJOY.  Advertising would be boosted by a banner ad on the WHLI and KJOY websites with a link to the TOH IDA website.

LDC Rack Brochure and Information folders: The Committee looked over the mock-ups, as presented by Steve Ehrlich of Bluetooth Creative, and made a few minor changes to both the LDC brochure and the LDC folder, including changing the font, and adding bullets. The Committee added the board members to the flyer as opposed to on a separate sheet as was done with the IDA rack brochures. 

New Business: The meeting ended with a preliminary discussion on the IDA website, and whether to include sponsored links or search engine optimization.

The meeting was adjourned at 12:00 p.m.