TOWN OF HEMPSTEAD IDA and LDC
ADVERTISING AND MARKETING COMMITTEE MEETING
MINUTES
October 27, 2010, 10:30 a.m.
IDA Office, 350 Front Street, Hempstead

AGENDA:  Discussion of Current Advertising Strategies, Discussion and Creation of Advertising Plan for 2011, review of Contractual Arrangements

Those in attendance: 	Paul Conte, Chairman
			Ted Sasso, Committee Member
			Danny Grodotzke, Committee Member
			Frederick E. Parola, Executive Director/CEO
			Arlyn Eames, Deputy Financial Officer
			Michael Lodato, Deputy Agency Administrator
			Gene Turner, Consultant

The meeting was called to order at 11:00 a.m.

Advertising Strategies:  The committee discussed the effectiveness of existing print, online, and broadcast radio advertising, and direct-mail marketing strategies in the current economy.  It was noted that majority of the calls received by the IDA as a result of advertising came from Bloomberg radio.  

Advertising Plan:  The committee decided to maintain current advertising and marketing strategies and adopt the Advertising and Marketing Plan for Spring and Fall 2011as prepared by Bluetooth Creative.

Contractual Arrangements:  The committee agreed to retain the contractual arrangement with Bluetooth Creative to provide all of the advertising and marketing for both the IDA and the LDC for 2011.  The committee will present an authorizing resolution to hire Bluetooth Creative at the November 17, 2010 board meeting.

The meeting was adjourned at 11:00 a.m.