TOWN OF HEMPSTEAD IDA 
ADVERTISING AND MARKETING COMMITTEE MEETING
MINUTES
September 26, 2011, 2:00 p.m.
IDA Office, 350 Front Street, Room 234-A, Hempstead

Agenda:  Discussion 2012 Marketing and Website, Bluetooth Creative presentation at 3 p.m.

Those in attendance: 	Paul Conte, Committee Chairman, IDA
			Frederick E. Parola, Executive Director/CEO
			Arlyn Eames, Deputy Financial Officer
			Michael Lodato, Deputy Agency Administrator
			Gene Turner, Consultant

Absent:		Ted Sasso, Committee Member
			Danny Grodotzke, Committee Member 

Also present:		Cheryl Petri, Committee Member, LDC

The meeting was called to order at 2:15 p.m. by Fred Parola.

2012 Marketing and Website:  The committee discussed the current website design and content and determined that updates were necessary.  All committee members in attendance were in agreement that the IDA website needs to be modernized to make it more accessible to and user-friendly for current and prospective IDA clients and other interested parties.  

The meeting was adjourned at 2:50 p.m. by Fred Parola.

The meeting was reopened at 3:00 p.m. by Fred Parola.

Presentation by Bluetooth Creative:   Steven Ehrlich of Bluetooth Creative outlined his updated advertising and marketing strategies in a new proposal for the IDA for 2012.  The proposal included a continuation of print and media strategies, and an overhaul of the IDA website; adding technological updates to the website to make it more streamlined and accessible, and expanding the on-line presence through search engine links.

The presentation concluded and the meeting was adjourned at 3:45 p.m. by Fred Parola.